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How do you go about buying and selling websites? Website Broker — Ryan Sorensen answers these questions and more in… How To Create a Profitable Buying and Selling Websites Business A Guide To Flipping Websites Just like other investments such as real estate, how to make money ordering things over the Internet, or brick and mortar businesses, there is significant upside to selling online businesses.
However, with upside comes risk! To get in the right mindset, think about buying and selling online businesses as you would with flipping houses. Simply put, there are people who make a full-time living closing only 4 to 5 such deals per year. Know your limits Money Time You have to be honest with yourself.
How much money can you afford to lose? Really think about it. No investment is guaranteed no matter how attractive it is. You need to prepare by knowing how much money you are able to put in.
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Once you have that number, think about how much time you can commit to managing a new business. While many websites are passive in nature, there are things you will need to be doing in order to increase its value. Prepare to spend some time gaining the knowledge or skills necessary to work on your new acquisition. This type of niche does not have an obvious expiration date and is fueled by constant human needs and wants.
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Examples include car insurance, consumer electronics, clothing, sports, business, beauty and health, etc. Keeping lifecycle dates in mind on websites you may be interested in is critical.
If you buy a site that makes money on something that will soon become illegal due to recent passed legislation, or that is based on a fad, you may find yourself out of pocket. A positive reason for buying an established site, no matter how competitive the niche, is that it has a history of performance to measure from. Just as a house flipper looks for simple fixes and improvements like replacing the carpet, painting, and renovating the kitchen, you should be looking for websites that can be improved on and scaled up.
Also, find those that align with your interests.
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It will help keep you motivated when things get tough. A lot of people have started their website flipping business at Flippa.
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Reviews options overbuyers looking to buy your website or online business, Flippa.
Click the banner below to check out some of their current listings.
Where to find websites for sale As some of you may have seen, the quality of sites for sale can sometimes be very poor. Wading through it all is a part of the process, and something to remember for most cases, you get what you pay for.
However, each listing and its seller is unique, and great deals can still be made, especially if you can spot growth opportunities.
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Below are some of the most popular places to find websites for sale: Website brokers FlippingEnterprises. Website marketplaces Flippa.
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Forum marketplaces Experienced-People. Directly from buyer Google search and email contact or people you know 4. Do they provide proof of revenue and traffic? Look for screenshots of revenue that show the website URL or evidence it comes from the claimed source and traffic analytics from a trusted platform like Google analytics.
Can you trust the seller? Take a quick look at their account feedback and history and do a Google search on their name and look at least 2 pages of results.
Take a deeper look at: Traffic analytics. Are there any periods where traffic was down?
Money for Nothing At the start ofDallas Wolford felt inspired to declutter. Rather than tossing old clothes, kitchenware and tech gadgets, she decided to try to sell them.
Are their traffic sources well distributed rather than relying too heavily on one source? Have a look at their referring sites.
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Are any of those owned by the seller and will the links remain in place after the sale? Revenue proof. If needed, ask the seller to provide a video of them logging into their affiliate or merchant accounts and prove it is coming from the claimed URL or associated account.
Speak to the seller.
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- Brian Edmondson Updated April 15, Are you interested in selling information products online and tapping into one of the fastest growing online business trends in history?
One of the best ways to gain trust is by speaking to the seller on the phone or on Skype. Speak to a professional. If you are unsure how to proceed or are not confident with the process, speak to a third party.
A third party can help remove any emotion from the deal.