How do they make money?. Who’s going to watch your YouTube channel?
By Mary Hall Updated Feb 14, Making money from YouTube used to be as simple as uploading great content, garnering millions of views, and earning a share of advertising revenue.
Now, content creators have access to multiple ways to monetize their content. In addition to advertising, this can include corporate sponsorships from a major brand, fan funding or merchandise sales.
Key Takeaways Content creators can join the YouTube Partner program after accumulating 1, subscribers and 4, hours of watch time. This gives creators access to monetization features such as advertising, fan funding and merchandise sales.
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However, most make far less or nothing at all. Partnership gives content creators access to special tools, such as the ability to monetize their videos via Google Adsense.
To qualify, content creators must have at least 1, subscribers and 4, hours of accumulated watch time over the prior month period. Content that contains foul language, adult content, violence and other subjects will not have ads placed against them.
Fans and followers make recurring monthly payments in exchange for bonus content such as badges, emojis, special videos, live chats and other content. YouTube partners who have reached 30, subscribers can enable this monetization feature on their account. One of the most fundamental best practices is to create rich, engaging content.
Viewers come to YouTube looking to either be entertained or for a solution to a problem they face.
By creating great content, it's more likely the video gets viewed and shared. Another way to increase viewership is for content creators to optimize their videos for YouTube search.
Revenue Generation Challenges How do they make money? when all these best practices are followed, there are some revenue generation challenges that YouTube video creators face. These include white papers, government data, original reporting, and interviews with industry experts.
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