Training how to make a lot of money, 10 Best Side Hustle Ideas to Make an Extra $1000 a Month
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- 32 Proven Ways to Make Money Fast
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Join industry groups and associations to keep up on trends and to network. The fitness industry is constantly changing and we are continually finding new and better ways for people to improve their health and achieve their fitness goals. Training how to make a lot of money new ideas for you and your clients is critical to your long-term success in the industry.
Most successful trainers agree that one of the keys to their success is their ability to continually re-educate themselves and then incorporate this new information into how they work with their clients.
Positioning Positioning is the perception that people have of you and your business.
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This perception can be based on what they see and how you present yourself, or how others speak of you. It is critical that you spend time thinking about the image you want people to have of you.
Ask yourself what image you want to set and what message you want to communicate. It is crucial to ensure that you are consistent in your approach to positioning. Think of them as brand guidelines for yourself.
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People need to know what to expect and are looking for consistency. Remember different customers are looking for different things, whether it be motivation, knowledge, encouragement or to just be worked hard in the gym. Price As mentioned above, it is essential that you have a financial plan. There are many ways to price your services.
Pricing for personal training will vary based on many factors, including geographic location, your experience and education and the number of other personal trainers available competition. You will already have some knowledge of the local economy and the supply and demand having looked at the Centre for Cities Data website.
Generally speaking, you will be able to charge more for personal training in certain areas based on the cost of living and the economy in those areas. Trainers with more experience and education are also able to charge more for their services; the only stipulation is that you need to show people what they will get with this added experience and education.
A highly competitive market for personal training will normally force trainers to charge similar prices since clients often shop around for the best value.
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Most personal training specialists sell their services as either individual sessions or packages of sessions, or sometimes even more. Most of the time clients receive a discount based on the number of sessions that they purchase. It is also worth considering a rate for a minute session for those who are time poor.
Also, what one person reacts to might not work for everyone, however, it can be used to lure people in and are often fun and competitive.
CanFitPro sate in their book Foundations of Professional Personal Training 2nd Edition that group training works best when the trainer has created a 4- to week programme based on a challenge or goal and all the clients have similar fitness goals. Promotion Use social media Instagram is particularly popular in the fitness industry. Many digital marketing experts believe video is the future and there are numerous statistics to back this up. People love videos! This is your opportunity to create motivational videos and specialised coaching videos.
Human Kinetics has a great selection of personal training books that can help you in your career. This will help you keep your clients and gain new customers. Remember to use some relevant hashtags too.
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Facebook is another way for you to promote your business to new clients. With Facebook adverts, you can target people with a specific interest.
You can also target by location. Twitter is another excellent tool to promote your business. Give out tips and encourage engagement, also retweet other fitness tips or scientific research — feel free to follow us for all the latest on fitness HumanKineticsEU.
Just remember to keep on top of your social media and be creative. Other promotions As well as social media there are plenty of other platforms to create awareness, here are some recommendations: Create business partnerships — Involve other businesses and co-promote. Aim to work with physiotherapists, nutrition or health food shops, chiropractors, local sports clubs, weight loss clinics and any other local businesses.
You can share clients. Mail out printed items for direct marketing or if you work at a local gym ask to get them to post something out, reduce your costs. E-Marketing — E-mail is a great way to market your services if you are able to obtain reliable e-mail lists of potential customers.
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Get business cards, take them everywhere with you. Opportunities can arise in a variety of places. Get your logo, name, number, website and social media handles visible. Remember to keep your branding consistent. Do some media outreach. Send out a press release. Try to get on local television or radio you may need to buy an ad but it could be worthwhile.
However, it is no secret that during this time, you also have to think about the cost of tuition, room, and board. In between moving from class to class and studying, the idea of getting a job, although necessary, may seem unappealing. For this reason, more and more students are opting to start their own businesses using their skills and resources time, money, energy to fit within their busy schedules.
Contact local well-known people, see if they want a free session or a programme plan, get them to help you promote yourself to the local media. Retired athletes are a good shout for this. Take out a newspaper ad timed to announce key events or new programmes. Run a recommend a friend scheme. Sponsor or host a community activity or event.
Jump on the back of an event. For example, you could run a parkrun branded up in your PT gear. You could even hand out flyers to runners post-event. Just check with the event director beforehand. Establish yourself as an expert. Run seminars at your local centre providing training and nutrition tips. Do internal competitions, this is a fun way to bring all your clients together, get a medal for the winners and a branded t-shirt for everyone who enters.
Create a website. You could make the website transactional where clients can pay and book sessions with you online. You need to make them feel special in the time you have with them. You also do not want to miss out on potential new bookings so making a transactional website will be beneficial.
A website is also one of the best places for you to obtain and collect electronic leads, which also ensures permission has been obtained for sending e-mail. It is also the go-to place for people who are looking for prices, timetables and information about yourself. Gather testimonials from your clients, these can be used in your promotional efforts.
If you have your own facilities, make some merchandise such as training t-shirts, hoodies and hats. This makes people feel part of a team and it is free advertisement for your club. Practice what you preach. You are your own walking, lifting and jumping advert.
You want people to look at you and be inspired and motivated to look like you! Seek both science and application.
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Talking about science, read! Education is key. Some clients love science, they may even want you to share articles and recommend books or journals for them.
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However some clients might be overwhelmed by too much science, so just remember to know your audience. Take training courses and keep up with CPD. Be real, be honest. The best way training how to make a lot of money promote yourself is by being yourself. You are a qualified PT so you know what you need to know. Then make sure you look into it and give them a solid answer in your next session. Whatever they spoke about remember and ask them how they got on.
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Take notes about what they lifted or ran etc but also take notes about their personal life. Perhaps the most important of all is networking — Just speak to people, get your message across let them know face to face what you are about and what you can do for them.
Build trust and change their lives for the better, forever.
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Often the best form of marketing is word of mouth. Although marketing can be time-consuming, you must not let your training programmes slip. Retention is key to growth. Map out when your marketing campaigns will happen and how much you will spend on them. Some of your promotions could be timed to address holidays, key local events or partnerships with nonprofit fundraisers.
All good marketers track the results of their promotion efforts. When people call you or come in to see you, you should always ask how they heard about your business. Digitally this is easy, get to grips with Google Analytics and social media platforms analytics.
Each month you should have a running total of where your new clients are coming from. If all of your clients are coming from referrals, is it really necessary to spend a lot of money on direct mail or newspaper ads? Place The fitness industry is not unlike many other retail industries in that the location of your business will play a major role in your initial success or failure.
Other factors to keep in mind when choosing a location are traffic flow, transport links, parking, signage, the perception of the neighbourhood and future potential for expansion. Whether you are looking at opening your own personal training studio or working in a fitness club, your choice of location is an important one.
Successful trainers agree that once you have a dedicated client base, your location is not as important. If your clients have been with you for a long time, they are more likely to drive a little further to stay with you. This might sound contradictory to the earlier statement about people not being willing to drive more than 12 minutes.
However, this is not to say that people will be willing to drive an extra hour to an area of the city with no parking and a high crime rate. Images of pushy, insincere salespeople come to mind. The good news is that if you are to run a successful as a personal trainer business, the high-pressure sales approach is not something you need to worry about. This approach might work in the short term, but it will eventually turn people off and hurt your business.
Marketing will bring people to you, but you need to be comfortable selling your services if you want to make a living in this industry. The key to being comfortable with sales is getting people to trust you. If you know and believe in your product and can show prospective clients how it will benefit them, then you have the potential to be good at sales.
When approaching a potential client, introduce yourself as a PT, be polite, listen to the customer and gain an understanding of what they want from their workout. Then show them how you can help them achieve their goals.
Tips from training how to make a lot of money personal trainers Greg Brown.