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This is the first lesson in PPC Universitya set of three guided features of internet earnings that will teach you everything you need to know about PPC and how to make it work for you.

What is PPC?

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PPC stands for pay-per-click, a model of internet marketing in which bitcoin faucet pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC.

It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

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Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions.

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Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks.

If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. What is Google Ads?

Not really.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page.

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This system allows winning advertisers to reach potential customers at a cost that fits their budget. The below infographic illustrates how this auction system works. How often your PPC ads appear depends features of internet earnings which keywords and match types you select.

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While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on: Keyword Relevance — Crafting relevant PPC keyword lists, tight keyword groupsand proper ad text.

Landing Page Quality — Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries. Advertisers with better Quality Scores get more ad clicks at lower costs. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site. An effective PPC keyword list should be: Relevant — Of course, you don't want to be paying for Web traffic that has nothing to do with your business.

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You want to find targeted keywords that will lead to a higher PPC click-through rateeffective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell. Exhaustive — Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search.

Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic.

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In addition, they are less competitive, and therefore less expensive. Expansive - PPC is iterative.

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You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting. If you want to find high-volume, industry-specific keywords to use in your PPC campaigns, be sure to check out our popular keywords.

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In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns: Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business. Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.

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Split Ad Groups: Improve click-through rate CTR and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages. Refine Landing Pages: Modify the content and calls-to-action CTAs of your landing pages to align with individual search queries in order to boost conversion rates.

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