How to make money on mailing list on the internet
Tweet Pin Many small businesses wonder how to actually make money from their email newsletter I know I did!
As a marketing pro I figured it was my job to find a strategy and template that would work for generating revenue from my list. Includes examples, tips, ideas and inspiration for making money from your email marketing!
This is a pretty comprehensive overview of making money from your list, broken up into knowing your list, how to make your list happy and then how to get them to make you money.
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Grab a cup of coffee and piece of paper and let's get started! My writing partner and I had over 10K on our email lists combined and literally nothing was happening… no sales, no leads, just wah, wah, wah. I also had a client at the time who had a really big list that she had accidentally grown when a free offer went viral and she was super frustrated that she was paying for her list, but no one was buying. I was following some super big name marketers at the time who kept pushing their email tactics on us, but those were not working AND making the people on our list mad and unsubscribe.
So what changed since then?
Today I Make Money Every Time I Send An Email
Did I get a new list nope! Did I find a making money is not difficult email fairy to help nope! I just did a few things differently and religiously tracked what worked for my list!
My list is full of small business owners who are looking for marketing and time management help. Your list might be green living people, new moms or older Americans who are looking for financial help.
Step 1… Figure out who is on your list! The very first thing you want to do is really consider who is on your list. Some questions to ask yourself… Are they all the same?
Are they frugal and looking for freebies? You can do this by looking at how you get people onto you list.
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- Sure many people will subscribe just to get your freebie and will unsubscribe the first chance they get.
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I have a button up top of my blog that brings in the most subscribers. You might have a free ebook you offer, a Facebook group where you encourage people to join your email list, or do most of your signups in person at networking events.
Look at WHY they are signing up for your list to get clues about what they want from you!
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Starting With Your Peeps In Mind One thing that really helped me start making money from my list is dedicating myself to helping my peeps! Everything I write about or suggestions that I make to them is something I honestly believe will help them.
Today I want to share with you how you can create your own email list and teach you how to earn money from it. The great thing about having a list is you can always be making money, all you need is an offer that you can sell to your mailing list and then send it to them. For example, last month when I was in Cyprus I emailed my list a promotion and was able to pay for my entire two week trip, all it took me was 5 minutes. However if you had an email list you would carry on making money. This is by far the best approach to making money blogging I have come across.
Step 2… Figure out what is important to them! Things That Will Impact How Much Money You Can Make Let's call a spade a spade, if your list consists of your mom and besty, you probably won't make much or if you are sending your emails out once a year you probably won't either.
Here are some things to that will impact your income opportunities!
Use a Tripwire What is a tripwire? According to Digital Marketer, people who bought tripwires were 10x more likely to shop again and eventually buy your core offer. The main reasoning behind using a tripwire is that somebody is more likely to purchase from you again than they are to become a customer in the first place.
List Size Size does matter in some things insert giggles herebut it doesn't always with your email list…. If you have a HUGE general list you might make a lot of money!
My friend Kir has a really big list that she has grown over the years who all LOVE how whacky and weird she is. She recommends things from vegan butter to triathlon tips to workout tapes and everything in between.
If you have super small, niche list you might make a lot of money! I know a Real Estate Agent who has grown a list of ish homeowners in a super exclusive neighborhood who read his market stats voraciously every month and who always list their homes with him when they sell. His 50 person lists could mean hundreds of thousands in income each year.
As a rule you should figure what types of people are the best for selling to and try to get as many of those as you can. My 1,ish Etsy sellers buy more from my emails than do my 3,ish Real Estate Agents… that means that my goal is to get more Etsy sellers and keep my Real Estate Agents happy too long term. Frequency If you are only sending one message a month you are going to have to make it amazingly productive to make money.
If you are sending one a day then you can have lots of little offers that add up to big bucks. I generally send out a weekly email. That is frequently enough that my subscribers remember me and not so often that they hate me!
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Also I don't have enough to say to talk to them every day. Consistency The one thing that I see my peeps make as a mistake more than any other is not sending consistently. They get all fired up to do email marketing and then send one a day for a couple of weeks, then drop off the face of the earth. Their list forgets why they signed up in the first place and marks them as spam… sigh. My Friday newsletter is my 1 priority for the week. If I am going to be out of town I schedule it ahead and if I am sick in bed I crawl out and do it anyways.
You have to make a promise to yourself that you will send out your newsletter on the interval you pick! Long Term List, Short Term List One other thing that is really interesting to me is that some lists are long term and some are short term.
Long term lists… some of my Realtors make money on the Internet without investing 10 bucks been on my list for over 8 years! They are dedicated to their career and tell me they love getting new marketing info.
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They even email me and let me know when they have changed agencies so I can update their email addresses. Short term lists… say your list is for senior caregivers I am growing a list like this now. Well that list will have an end date, when the elderly person either dies or goes to a nursing home. It is sad to think about, but once their caregiver journey ends, they won't need me anymore! If you are a rebel entrepreneur and have multiple interests, it is very likely that your list will only share parts of them!
Going back to Kir's list. Most of her Triathlon readers are not vegan so they don't want to get vegan recipes.
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My friend Pat sells long term care insurance to seniors and retirement plans to 40 somethings… two totally different groups of people. It is super tempting to think that your readers will just sift and sort through the different parts, but you will have a much better chance of selling more if you write directly to them!
Here are the results from some of my recent newsletters… As you can see my general message to everyone got a The more specific you can get with targeting segments of your list the better! Having done this for a while, I KNOW my peeps like to get free training more about how this makes money after a wee bit!
You need to watch what they click and find more ways to give them that at the same time you make some money! As a member of your list they probably like you at least a little bit so they expect you try and sell them something!
I get a straight commission for everyone who signs up to watch that class, whether they buy anything or not. Now, it is a TINY commission, but over the years that has added up to lots of income for me! You can have a person or company pay to sponsor your newsletter or include their ads in it!
But is the money in the list? Not in every niche. You also need to embrace your list for purposes other than generating revenue directly. Yes, in some niches email marketing is incredibly lucrative.
I don't do this one, but because I have see first hand that it works amazingly well, I figured I would share it with you! I joined Mediavine and started having ads on my blog for the first this year and so every time someone sees an advertisement as they read my blog post I make a little bit how to make money on mailing list on the internet money.
This has been the absolute best way I have found to help my peeps and make money at the same time!!!
This is how it generally works…. A reader comes to my site from Google or Pinterest and decides to join my email list… yay! They get my emails and see a link to a post I wrote and visit my site again… seeing ads AND getting value from the post I make money…whoo whoo!
A Little of My Email Marketing History
Now having ads on your site might not be your thing. But for me, ads allow me to make money so that I can take 4- 5 hours to write a post like this that will help more people, who will see more ads, so I will make more money… win, win, win!
Onboarding Ads are the funnest for me, but Onboarding may be my most lucrative! Onboarding is simply sending a series of messages out over time when someone signs up for my list. For example, when someone joins my Real Estate Marketing list by requesting Free Marketing Ideas for Realtors they get 9 emails over the next 41 days one a week.
Holy moley that is a lot of people opening my emails and lots of clicks! So how am I making money? Let me count the ways… I link back to one of my blog posts or videos in every email which leads to ad revenue There is a recommended resource in almost every email I often recommend additional paid training courses that I am an affiliate for Why does this how to make money on mailing list on the internet Because I am sincerely trying to help them!
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- Classes or workshops Memberships Take a look at how this YouTuber promotes weight loss ebooks to her audience using email marketing.
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I have honestly put together my very best info some of which is paid and most of which is free. Because for the most part I am giving them tremendous value and only recommending things I honestly believe will help them even more. Is it a good idea to make list only offers for sales? This is where you send a coupon or discount ONLY to people on your email list. Always link directly to what you are talking about! No one has time to dig around and find something, go back to the email and see what it was, etc.
They will just leave and be grumpy instead of staying and buying.