Buying options in different directions video, The Ultimate Guide to Video Marketing
With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video marketing has become a must-have for every business.
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What is video marketing and why do it? Video marketing is the use of video to raise awareness, create engagement, and drive sales.
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In the past, cost was one of the main things that prevented access to video marketing. Feel free to try it for yourself with a Biteable template.
The other major factor which has fueled the rise of video marketing is demand on social media. Social media platforms have discovered that video drives far more engagement than text and image-based posts.
We found the same thing in a recent experiment. Why every business needs to market with video The internet is littered with video marketing stats that all point to the same thing: video is the future of marketing. YouTube states that its users view more than 1 billion hours of video each day on the platform.
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At the same time, the popularity of video-based platforms like YouTube, Snapchat, and Tik Tok have exploded buying options in different directions video become staples of online video consumption. In combination, these developments mean that video is now easier to make than ever and is more popular to watch than ever.
But do people want to watch video marketing? Turns out they do. In other words, video marketing is now expected by customers! This makes sense if you think about your own shopping patterns.
When did you last make a purchase without watching a video first?
What you might not know is that video also helps you rank better on Google. Video not only helps your site rank better, but it also gives you more exposure in results due to the size and contrasting nature of video previews. Insivia states that a website is 53 times more likely to reach the front page of Google if it includes video.
What about the future, you may ask.
Well, video and video marketing by default is only going to get bigger. One Facebook exec claims that Facebook will be entirely video and no text by Current trends show that video marketing is fast becoming the dominant player in online marketing and essential buying options in different directions video any business that wants to make their mark.
Video marketing goals and targets The first step of your first video campaign, like any marketing campaign, is to decide on your goals and targets. Why are you making your campaign and how will you measure success? Without getting too heavy on theory, the best way to define the purpose of your video marketing is to define its place in the marketing funnel.
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How video supports each stage of the customer journey 5 min read Read more Video tips Awareness: Top of the funnel Do you want to introduce your brand to more people and begin a long term marketing relationship with your customers?
This is particularly good if you have a high value per sale or contract. Awareness videos can also be useful for growing your trading robots code. Things like total views, 3-second views, and view duration are great markers of success. Consideration: Middle of the funnel Do you want to deepen your relationship with potential customers and create interest?
Consideration content can be particularly useful for growing your subscriber count on YouTube and your followers on other channels. When making consideration videos, the most important metric is click-through rate, followed by view length.
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Click-through rate shows you how many people were engaged enough to make the jump from your video to your website or other content. As a secondary metric, view length helps validate the level of engagement of your viewers.
Conversion: Bottom of the funnel Do you want to sell a product or a service right now?
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This is the pointy end of the marketing funnel and is when relationship-building can pay off. For your conversion videos, the most important metric is sales, obviously.
Part 5: The true cost of making tutorial, training, and explainer videos Part 1: What is an instructional video? An instructional video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something. At least, not anymore.
The other important metric to keep an eye on is click-through rate. If people are clicking and not buying, then you may have a disconnect between your marketing and your actual product. A useful way to approach this is to create a single or multiple personas of your ideal customer.
That varies per business, but in a general sense, it refers to the customer which is the best fit for your product. The kind of person that will get the most benefit out of your product or service. One approach is to trawl through any data you have on customers and identify patterns. Age, gender, and location are probably the easiest to find.
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Start by considering the problem you solve. Then think about who exactly would be having that problem. Finally, refine your target group by considering which subset of that group has the means and desire to solve the problem you identified. The clearer your understanding is of your audience, the easier it will be to market to them.
How to create personas for your audience To create a persona, list out all the characteristics you think one person in your target audience probably has, along with a name and a photo. As mentioned above, use your data, empathy, and imagination to work out: Name.